While this English class was more of a reminder of Essays

While this English class was more of a reminder of what I learned in High School, it was a welcome refresher course. This reflection paper is supposed to be a reminder of my own thoughts for later use. In this reflection, I will talk about my feelings for the class. I will mention my thoughts for the paper, what I learned, and how it will help me with future endeavours. Overall, it will be a brief summary for and of my own thoughts. I thought that in this English class I would have more creative freedom with assignments. Having a topic chose for me to write was not that inspirational. The class overall reminded me of the key points of writing I learned in High School that I had forgotten. It also gave a refresher on how to cite and place references. These are all things I learned at a High School level, but it was nice to get a refresher on them all since I don't usually cite or use references when I type something. While not a beginner, I am no where near an expert. I type things all the time, but not at a professional level. I already learned how to write papers and use peer reviews, but was able to get used to them again in a school setting. I sort of felt like my peer reviews could have been better. The questions I needed to answer didn't sound like they would be as helpful to the peer I was reviewing as much as they could have been. Other than being reminded of how to cite sources and learning how to peer review with overwhelming kindness, I am not exactly sure I learned a great deal. However, I stay confident in my personal writings with topics I know more about. My essay took several forms. I usually start just writing down whatever comes to mind and polish it up after working on the paper for a while. That is when the organization of the paper comes into play. The final version took into account everything my teacher and peers said. They are trying to be helpful so clearly it is better to take what they say into account while keeping the paper as much my own as possible. I just need to remember to organize better so my paper is not as scatter brained as the first draft. I think I did well enough in this class. I am not very proud about anything since there was just one generic paper to write. Something I would do differently in the class would be to try and give one hundred percent to the paper from the start. I find it hard to write an amazing paper for a topic I do not take to heart. Though I think I did an alright job at it. I know that in the real world we are forced to do things we do not want to do, but I still wish we would have more topic freedoms. I did not use anything from my first three classes in this class. Actually I think having English first would have been better than having it fourth. I am not exactly sure how citing things will help me in the workplace, but it's good to know just in case I do need it. English all around is something I'll use in the workplace and in the rest of my classes. Should I need to write a paper for another class or type something for work, what I learned in English class will help me. In this class I was able to be reminded of all the finer points of English writing that I long forgot since High School. It was nice to get that refresher of grammar too. With all my thoughts placed together in this one paper, I will be able to reflect on it later on. I know that it will help me to remember this class should I need to recall something. Reflection is the better part of the day.

Influences On A Persons Identity Essays - Identity, Gender

Influences On A Persons Identity Essays - Identity, Gender Influences on a Person's Identity What influences a person?s identity? Is it their homes, parents, religion, or maybe where they live? When do they get one? Do they get it when they understand right from wrong, or when they can read, or are they born with it? Everyone has one and nobody has the same, is there a point in everyone?s life when they get one? A person?s identity is his own, nobody put it there and nobody can take it out. Everyone in this world has a different identity because they all make their own over the course of their life. A person?s identity also causes a person to have masculine and feminine traits. There is no one thing that gives a person their identity, there are however many different factors that contribute to one?s identity. What is someone?s identity? Is it the way they look, the way they dress, or it could be many things all put together, or is it none of the above? To me someone?s identity is a part of their being. Nobody will ever hold it, touch it, or even see it, but it is there. Everybody has one, it guilds your decision making, your thoughts, ideas, and dreams. You may think something is terrible while someone else does not even care and yet another person may laugh, why? The answer is simple, everyone has his own identity and personality. Everyone feels, acts, thinks, and dreams differently. People may have some of these things in common with one another, but they will not be totally the same, it is like a fingerprint, unique. There are many origins to a person?s identity, their family, friends, home life, religion, environment and others. But how does it get there, you do not go into a store and pick on off the shelf. A person?s identity is developed over many years and put together by the person themselves. It comes from the individuals ability to think, reason and form an opinion. Nobody has the same mind, or the same or the same conscious, so how could anyone have the same identity as another. A person?s identity is developed over many years from the time they become aware of their surroundings, to the time they decide if they are going to college, and even as they grow old there identity will change with them. As people?s dreams are dreamed and goals are accomplished their identities will change with the individual. Their aspirations and values will change, causing their identities to change with it. It may be a slight alteration or a major overhaul but there identity will adjust to the person. Gender is a major cause for a person?s identity. A person might act a certain way because of the gender that is given to them. Nature and identity might make a woman act the way that she does. Men and women are different because of society has set them up with. It is observed for men to be strong and women to be weak. raised. However with all these factors related to forming an identity the most important and most influential is the person themselves. We see people every day, some whom we want to be like and some we hope we never turn out like. With all the other outside factors to guide and help or push and hamper, the individual has the last say. You are the only on who says what you want to be like over the course of your life. Nobody will ever get inside your mind and do the thinking for you. Nobody can influence you, you may feel as if you are being forced to do something but you do not have to do anything. You make the final decision. However you act, think, and speak is totally up to you. People grow up all coming from all different kinds of places, backgrounds and families. They will all have different identities. Gender affects the decisions made by people. Their identity and the ?nature? of the person makes them act the way they do. Nobody is the same and nobody will ever be. All the outside influences will have an effect on their identities but the individual

The Presentation of Self in Everyday Life - An Overview

The Presentation of Self in Everyday Life - An Overview The Presentation of Self in Everyday Life is a book that was published in the U.S. in 1959, written by sociologist  Erving Goffman. In it, Goffman uses the imagery of theater in order to portray the nuances and significance of face-to-face social interaction. Goffman puts forth a theory of social interaction that he refers to as the dramaturgical model of social life. According to Goffman, social interaction may be likened to a theater, and people in everyday life to actors on a stage, each playing a variety of roles. The audience consists of other individuals who observe the role-playing and react to the performances. In social interaction, like in theatrical performances, there is  a front stage region where the actors are on stage  before  an audience, and their consciousness of that audience and the audiences expectations for the role they should play influence the actors behavior. There is also a back region, or backstage, where individuals can relax, be themselves, and the role or identity that they play when they are in front of others. Central to the book and Goffmans theory is the idea that people, as they interact together in social settings, are constantly engaged in the process of impression management, wherein each tries to present themselves and behave in a way that will prevent the  embarrassment of themselves or others. This is primarily done by each person that is part of the interaction working to ensure that all parties have the same definition of the situation, meaning that all understand what is meant to happen in that situation, what to expect from the others involved, and thus how they themselves should behave. Though written over half a century ago,  The Presentation of Self in Everday Life  remains one of the most famous and widely taught sociology books, which was listed as the 10th most important sociology book of the twentieth century by the International Sociological Association in 1998. Performance Goffman uses the term ‘performance’ to refer to all the activity of an individual in front of a particular set of observers, or audience. Through this performance, the individual, or actor, gives meaning to themselves, to others, and to their situation. These performances deliver impressions to others, which communicates  information that confirms the identity of the actor in that situation. The actor may or may not be aware of their performance or have an objective for their performance, however, the audience is constantly attributing meaning to it and to the actor. Setting The setting for the performance includes the scenery, props, and location in which the interaction takes place. Different settings will have different audiences and will thus require the actor to alter his performances for each setting. Appearance Appearance functions to portray to the audience the performer’s social statuses. Appearance also tells us of the individual’s temporary social state or role, for example, whether he is engaging in work (by wearing a uniform), informal recreation, or a formal social activity. Here, dress and props serve to communicate things that have socially ascribed meaning, like gender, status, occupation, age, and personal commitments. Manner Manner refers to how the individual plays the role and functions to warn the audience of how the performer will act or seek to act in a  role (for example, dominant, aggressive, receptive, etc.). Inconsistency and contradiction between appearance and manner may occur and will confuse and upset an audience. This can happen, for example, when one does not present himself or behave in accordance with his perceived social status or position. Front The actor’s front, as labeled by Goffman, is the part of the individual’s performance which functions to define the situation for the audience. It is the image or impression he or she gives off to the audience. A social front can also be thought of like a script. Certain social scripts tend to become institutionalized in terms of the stereotyped expectations it contains. Certain situations or scenarios have social scripts that suggest how the actor should behave or interact in that situation. If the individual takes on a task or role that is new to him, he or she may find that there are already several well-established fronts among which he must choose. According to Goffman, when a task is given a new front or script, we rarely find that the script itself is completely new. Individuals commonly use pre-established scripts to follow for new situations, even if it is not completely appropriate or desired for that situation. Front Stage, Back Stage, and Off Stage In stage drama, as in everyday interactions, according to Goffman, there are three regions, each with different effects on an individual’s performance: front stage, backstage, and off-stage. The front stage is where the actor formally performs and adheres to conventions that have particular  meaning for the audience. The actor knows he or she is being watched and acts accordingly. When in the backstage  region, the actor may behave differently than when in front of the audience on the front stage. This is where the individual truly gets to be herself and get rid of the roles that she plays when she is in front of other people. Finally, the off-stage region is where individual actors meet the audience members independently of the team performance on the front stage. Specific performances may be given when the audience is segmented as such.

Case 7 Study Example | Topics and Well Written Essays - 500 words

7 - Case Study Example CVS Corporation’s mission is to improve the livelihoods of its customers through innovation and provision of exceptional health and pharmacy services to enhance safety, affordability, and ease of access. The company’s economical audit performance will determine the devolution of its strategies. Other sources of funding, however, are to implement crucial strategies. The company’s strategic plans, however, are uncertain. Emergence of new Strategies that prove vital may call for refunding. The company aims at strengthening its position in the market. Despite the economic constraints experienced in the past two years, the company is still acquiring strategies to acquire new market. The company also intends to diversify its services in the market. Because of the high rate of technological growth in the world, the company intends to digitize its service delivery. Subsequent innovations aimed at improving the company’s performance will couple technological establishment. The implementation would be parallel to online sales for the company. The company identified a seasonal trend in their sales in the previous years. To counter that, the company aims at acquiring different companies. The companies will relate directly or indirectly to CVS. The company is developing strategies to enable it develop its own product brand. One of the objectives of CVS is to achieve a global expansion. This strategy implementation will enable CVS to venture into the foreign markets outside the U.S. This will be vital in the stabilization of the capital flow for the company. A license will be vital in this expansion for it will enable the company to take the full risk of the international market. Compared to the previous case study, this current study acquires the form of a business plan. The vision and objectives of the company provide an insight as to where the company is heading. The efforts required to achieve the company’s mission reflect the

DQ Questions 4 Essay Example | Topics and Well Written Essays - 250 words

DQ Questions 4 - Essay Example My focus would be on common stock (Bragg, 2011). Weighted average cost of capital is the cost based on relative significance of each source of capital. It is the product of the percentage contribution of each source of capital and percentage cost of each source. It therefore consists of debt, preferred stock, common stock, and their percentage contribution, and costs. It is more appropriate in capital budgeting because it gives accurate average values for each unit capital that it derives from the different sources. WACC informs organizations towards optimal cost of long-term capital through identifying unit costs (Bragg, 2011). Initial Public Offer defines an initial launch of a company’s shares, in the stock market, to the public. The offering company avails its share for purchase in return for cost of the stock. This allows an organization to grow financially because it creates cash inflow without material cash outflow from the offering company. Merger and acquisition is a more appropriate way to grow when growth prospects extend beyond finances to include expertise, market control, and property, among other resources (Bragg,

One Flew over the Cuckoos Nest Response to Literature Essay Example for Free

One Flew over the Cuckoos Nest Response to Literature Essay Society is a judgmental and rejecting place. It only allows uniform individuals to be in this society which discards anyone’s individuality and pride. In the novel, One Flew Over the Cuckoo’s Nest, by Ken Kesey, Nurse Ratched alienates the patients’ individualities which only allows them to never progress in their mental health. The society rejects the people who are not normal. In this case, the people are the ones with mental disorders. Kesey’s anti-establishment point of view against society portrays that the government misuses power to manipulate society which leads to the suppression of individuality through the literary devices analogy, metaphor, and symbolism. Ken Kesey conveys his theme by vividly explaining the â€Å"pecking party†. As one of the treatments, Nurse Ratched holds group therapy for the patients. During the group therapy session, McMurphy notices that the Nurse ignites all the conflict at first so he explains, â€Å"The flock gets sight of a spot of blood on some chicken and they all go to peckin’ at it† (Kesey 57). McMurphy is trying to explain the abusiveness of Nurse Ratched’s power. This analogy supports Kesey’s message of how society rejects and leads to the suppression of individuals. Kesey uses the chickens to represent the patients and the â€Å"first peck† would represent Nurse Ratched because she manipulates an individual which causes uneasiness to the patient which will never be the cure for one who is mental to get better. After McMurphy goes on about the pecking party, he says one more thing to Harding about the pecking party, â€Å"You want to know who pecks that first peck? † (58). McMurphy’s rhetorical question signifies his opinion even more. This allows not only Harding, but the rest of the patients to see how Nurse Ratched is just another person and how they should not let her take complete control over them. Kesey furthers his analogy after the pecking party image because it reveals and justifies who really does â€Å"peck that first peck†. This relates to the theme because Nurse Ratched represents the government while the patients represent society; concluding that the government continuously pecks at the individuals who feel that they are not a part of society. Overall, the pecking party is an analogy of how society suppresses one’s individuality because to be an individual one must â€Å"get better† like the patients attempt to do; but all they are doing are taking steps back due to Nurse Ratched. In One Flew Over the Cuckoo’s Nest, Kesey demonstrates his use of metaphors through machinery comparisons to portray the theme of suppression of an individual. When Bromden characterizes Nurse Ratched he says, â€Å"So she really lets herself go and her painted smile twists, stretches to an open snarl, and she blows up bigger and bigger, big as a tractor, so big I can smell the machinery inside the way you smell a motor pulling too big a load. † (5). Bromden sees Nurse Ratched as machinery and not as a human being. This supports the fact that the ward is like a factory, just waiting to make patients into â€Å"products†. Kesey uses metaphor to compare Nurse Ratched to machinery because this describes her persona perfectly. Like a machine, Nurse Ratched is very smooth and calm about things at first but like every machine there are flaws. When Nurse Ratched meets her flaws, that is when things begin to go haywire like a machine. It can either breakdown or malfunction but it is always repairable. When Bromden has the dream about Blastic, he thinks â€Å"†¦I was looking to see – just a shower of rust and ashes, and now and again a piece of wire or glass† (88). The significance of Bromden’s dream is that it represents how the ward is inhumane because â€Å"a shower of rust and ashes† fell out of Blastic’s body instead of human organs. Kesey exemplifies metaphor through Bromden’s dream by explaining how society’s standards of being â€Å"accepted† can transform one to be inhumane and to lose their individuality. Overall, these comparisons relate to the theme having the machines represent a form of government, standing in the way, or suppressing, the individual, or society. This can support the main theme that society abuses their power to manipulate and suppress the individuality of others. Fog is used by Kesey to demonstrate them and to symbolize the aloneness and individuality of a patient. Bromden describes the effects of fog when he thinks, â€Å"I don’t have to end up at that door if I stay still when the fog comes over me and just keep quiet† (132). This explains how much control Nurse Ratched had over the patients. It demonstrates how something like fog takes away their individuality be they â€Å"just keep quiet†. The fog symbolizes a safe zone and aloneness for the patients because Nurse Ratched had so much authority over the patients that it was like a crib holding them while she was out. Kesey’s theme is supported in this because society takes away individuality as well as fog does. One characteristic they both share is the way they manipulate and abuse their power. Bromden also thinks about fog when he said, â€Å"You had a choice: you could either strain and look at things that appeared in front of you in the fog, painful as it might be, or you could relax and lose yourself† (131). Bromden describes how the patients were almost forced to be in the fog because â€Å"you could relax and lose yourself† and that the time that is all the patients really want. The fog also symbolizes a scapegoat for the patients so they don’t have to face all the challenges ahead because â€Å"you had a choice†. A simple break from everything, especially Nurse Ratched. This furthers Kesey’s message of how the fog is another form of control from Nurse Ratched, in which she abuses her power by manipulating her patients so they cannot get better. Ken Kesey uses analogy, metaphor, and symbolism to demonstrate how society uses their power to manipulate others which leads to a suppressed individual. He uses examples from the ward to compare the real outside world with a mental asylum. This world and society focus too much on how to fit in and it has become more of a moral thing to fit in than to be one’s self. Kesey blames it on the establishment that people are suppressed of their individuality, but is that really true? It has become a custom rather than a rule and that needs to change; and it starts from being a leader and an individual rather than a follower. The real story of individuals is not within the establishment, but it is within a person. To express that is to depending on the person and that is the problem in our society, no one likes to be that person to step up and be the first to go. But if someone were to do it, our society would change instantly.

Huck Finn - Jim :: essays research papers

Throughout all of his adventures Jim shows compassion as his most prominent trait. He makes the reader aware of his many superstitions and Jim exhibits gullibility in the sense that he Jim always assumes the other characters in the book will not take advantage of him. One incident proving that Jim acts naive occurs halfway through the novel, when the Duke first comes into the scene "By right I am a duke! Jim’s eyes bugged out when he heard that..." In the novel, Huck Finn, one can legitimately prove that compassion, superstitious and gullibility illustrate Jim’s character perfectly. To begin with, among the many characteristics of Jim, his compassionate nature shows throughout the book. When Huck and Jim come across the floating boathouse, Jim finds a dead man inside. He advises Huck not to look as he says, "It’s a dead man... dead two er three days... come in Huck, but doan’ look at his face." At the end of the book the reader finds out that the dead man turns out as Huck’s father. Further on down the river, Huck and Jim engage in a deep conversation. Jim speaks of the family he feels he has left behind. Jim tries hard to save up all his money in hopes of buying back his wife and children when he becomes a free man. He expresses that he feels terrible for leaving behind his family and misses them very much. As a result, Huck feels responsible and guilty for ruining Jim’s freedom. Huck decides that he wants to reveal the truth, that Jim really isn’t a free man. His conscience tells him not to and instead he fi nds himself helping Jim rather than giving him up. Jim feels so thankful to Huck when he says ". . .it’s all on account of Huck, I’s a free man, ... you’s the best friend Jim’s ever had..." Even further along, Huck becomes separated from Jim and living at the Grangerford’s. Huck doesn’t know if he’ll ever see Jim again. He also doesn’t realize Jim has found a hiding spot not very far away. He asks one of the Grangferford’s slaves about Huck’s condition and how well the lifestyle of the Grangerfords suites him. A slave reunites Jim and Huck and Huck proceeds to ask, "Why didn’t you tell my Jack to fetch me here sooner, Jim?" Jim replies, "Well, ‘twarn’t no use to ‘sturb you, Huck.

Final Thesis

The key in identifying the marketing strength of Safeguard is its history. Being the first in the market as a germicidal soap is the foundation of its success. Procter and Gamble (P&G) has been consistent on its marketing strategy by rumoring the brand through advertising, sales promotion and public relations as family soap and life saving hygiene habit among is consumers. Safeguard has been dominating the market for over 40 years. The Core Of its market as the soap of the Entire family gives the broader range of target market.Clinical tests show that Safeguard reduces bacterial skin count by 99. 3%. In 1 966 Safeguard goes international, and launches in the Philippines. Today they're in 15 international markets and counting! The first of many scientific studies proving the efficacy of Safeguard is published in 1967. In this groundbreaking study, research showed that Safeguard reduces skin infections by 44. For the rest of the decade, Safeguard continues to Outperform leading soaps i n the market with its unique combination of effective germ protection and mildness.In the sass's, Safeguard transforms into the perfect bar soap to protect the whole family. â€Å"Richer, Livelier Lather Safeguard -? The Perfect Family Soap† with coconut oil. In 1 989 Safeguard partnered with Philippine Association of Medical Technologists (PAMELA) for the first â€Å"Hangdog Eng Safeguard: Methods Eng Kinshasa† Scholarship Program. For more than 20 years, Safeguard and PAMELA have worked together to promote health and hygiene education mongo Filipino families. Together, they have taught countless Filipinos the importance of hand washing to protect families from germs and diseases.In the sass's Safeguard reaches more families than ever around the world as the brand is launched in international markets including China and Pakistan In 1 992 Safeguard introduces its first Liquid Antibacterial Soap. In 1966 Safeguard goes international, and launches in the Philippines. Tod ay they're in 15 international markets and counting! By the sass's Safeguard becomes the largest anti-bacterial soap in the world with a steady stream of innovations including Body Wash (2004), Liquid Hand Soap (2010) and Hand Sanitized (201 1) Safeguard has been No. Soap brand in the Philippines for decades. Its brand promise of superior skin germ protection has kept families healthy and germ free for generations. But in 201 3, that position was under threat because of changing consumer attitudes. The Filipinos' triggers for soap were changing especially those teenagers who are prone to acne. They were no longer satisfied by simply protection. They are looking for a soap that will make them beautiful as celebrities. So Safeguard created a new product which is Safeguard Dermal soap that helps teenagers gets rid Of it.But aside from increase of hormones, dirt and pollution are also cause of acne. So Safeguard created a brand-breaking news service focused on hygiene risk. Family on Gu ard partnered with media network, ABS-CB used real news to help both parents in protecting their family. This made them realize that using safeguard as skin germ protection is important. And Sales grew by nearly $mm during the campaign, helping to sell an extra 14 million bars of Safeguard in just six months. II STATEMENT OF THE PROBLEM Nowadays there are so many diseases that spreading in this world.For us, health is one of the most important things. So we need to protect our health and keep ourselves from viral diseases. However there are currently so many germicidal soaps. It is difficult to determine what is true from what is fake. To know how media marketing affects the buying behavior Of the consumers, We need to consider these problems. 1 What kind of soap the respondents are using mostly? 2 Where do buyers usually purchase Safeguard soap? 3 What do buyers think on the pricing of Safeguard soap? 4 What type of media marketing of Safeguard soap is the most effective to the buy ers?Ill OBJECTIVES A GENERAL OBJECTIVE The objective of this research is to identify the strength of Safeguard germicidal soap. And on how its media marketing influence the buying behavior of selected GET, CEDE, and CASE freshmen students of New Era university. B SPECIFIC OBJECTIVES Know the opinions of consumers for the Safeguard soap according to its usage. Know where buyers usually purchase Safeguard soap. Know the opinions of consumers on the pricing of Safeguard soap. Know the most effective media marketing of Safeguard soap to the buyers.IV HYPOTHESIS There is no significant relation between the consumers and the media racketing of Safeguard germicidal soap in the buying behavior. V CONCEPTUAL FRAMEWORK Conceptual framework is a type of intermediate theory that has the potential to connect all the aspects of inquiry to our research. Conceptual frameworks give coherence to our empirical inquiry. Because conceptual frameworks are potentially so close to empirical inquiry, they t ake different forms depending upon our research in our questions or problem.A research paradigm of the influence of safeguard soap media marketing in the buying behavior of selected freshmen students GET, CASE, CEDE in new era university was nationalized by the researcher to know the possible help will be provide by the researcher in the buying behavior of the selected freshmen in new era university. Through this we came up to potential output: Due to health benefits of safeguard soap, costumers do purchase the product, Prizing of Safeguard soap is affordable for every consumer, Consumers can buy safeguard soap twice a month as they needed.Through this study, we will be able to understand how Safeguard soap media marketing can influence teenagers when it comes to hygiene and how advertisements affect the youths purchasing decision. For the Company of Safeguard Soap: Know how their advertisements affect their customers' purchasing behavior. Know the possible action they can use again st their competitors. Know what strategies they can use to attract loyal customers. Be an instrument of innovation for their new product. Make higher sales for their company.For the Customers: Customers will enjoy more the benefits Of safeguard soap if the company innovates or creates a new product. Customers will be informed on how Safeguard soap different from other soap. And make many purchase decisions easier. The customers will determine how advertisements really effect ones behavior. For the School Administration: Partial fulfillment of the requirements in the marketing research subject Can be use as a guide for undergraduate students in their marketing research subject. Can be use for the library as a reference.Help the marketing department of the school about promotional strategies. Make students more knowledgeable about the P Corporation. For the Future Researchers: use this as a reference in conducting other research studies. Help future researchers to come up with better recommendations. Use this as a source of information about how media marketing influence Ones buying behavior. This study focuses on the consumers' exposure to Safeguard Germicidal soap advertisements, and how its media marketing influence the freshmen GET, CEDE, and CASE student of New Era University.This research was conducted during the month of July to October 2014 at New Era University. The targeted group of respondents for this research are female and male freshmen students whose weekly allowances may range below 500 to 1000 and above. The researchers choose the female and male freshmen students as the respondent. Since the respondents are freshmen and young, there's an instant that they become unconscious to their hygiene. The researcher interests how these respondents become conscious and affect their buying behaviors.The researchers consider this amount due to the level of lives of the respondents. This research considered the freshmen students of College of Engineering Tec hnology and College of Education, due to their very concentrated studies. These kind of students sometimes forgot to take care of their self, especially to their hygiene, that fact caught the attention of the researchers. This research considered also the students of College of Arts And Sciences. The researcher knows that the student in this college is practiced to care their hygiene, which also caught the attention of the researcher.

Chipotle Grill Case Study Essay

What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects? There are a lot of things about Chipotle that have kept them successful in previous years. Opportunities and strengths depict that presently the company has a strong and positive image in its established markets which is mainly in the U.S., U.K. and Canada. Strong brand recognition drives the company. Customer loyalty allows a long-term positive impact to Chipotle, which enhances company value. Targeting a group who is health conscious, environment friendly and loves Mexican fast food keeps Chipotle on the forefront of success. Chipotle has an extensive line of nutritionally balanced menu items derived from both organic and naturally raised ingredients. This idea led to the concept of â€Å"Food with Integrity† (Gamble, Thompson, Jr., & Peteraf, 2015, p. 303). Chipotle’s reputation encases ethical and charitable standards along with healthy choice s for the consumer. Chipotle is â€Å"company-owned†, not a franchise so maintaining integrity is easier. Customers may choose to dine-in, take-out, and even order online to pick-up in the restaurant. These options have strengthened the company by offering convenience and availability to the customer. The brand also has a bright future in the untapped regions and with ample scope of introducing new food items in its menu. The creator of Chipotle came up with five core elements in which to base the strategy of the establishment: †¢Serving a focused menu †¢High quality, reasonably priced, convenient menu items †¢Operational efficiency †¢Friendly staff †¢Awareness and respect for the environment Chipotle’s Strategy Chipotle’s strategy is one of differentiation. Specific types of food that can be produced through local, environmentally conscious, farmers at an affordable price point is a primary goal. Offering natural food raised from local, organic vendors that customers respect yet still at an affordable, fast food price, creates a stand apart from the competition. Another way Chipotle differentiates from the competition is through human resource practices. People from all ethnicities are brought together to bridge cultural and linguistic gaps between both employees and customers. Chipotle  has a team dedicated to empowering, educating, and training employees to increase internal promotions, cultural sensitivity, and communication skills. The company prides itself on hiring from within and providing employees with opportunities to grow. The key element of Chipotle’s strategy is â€Å"Food with integrity† (Gamble, Thompson, Jr., & Peteraf, 2015, p. 303). Sourcing supplies from natural, organic, and sustainable, and environmentally friendly growers/producers is an essential strategy is maintaining market standing. Not many restaurant chains, if any, can say they are consistent in this practice, which makes Chipotle rise above the rest. More and more people are making the choice to choose to eat healthier which makes Chipotle an excellent choice and places them in a strategic place in the fast food industry. With more healthy choices than other fast food establishments such as Taco Bell, consumers are more likely to choose Chipotle. Another key element to the strategic plan is operating efficiently in an aesthetically pleasing environment. Even though it is fast food, Chipotle doesn’t offer a fast food setting when dining in. With a modern theme of bamboo or stained concrete flooring, pendulum lighting, and outdoor patios where available, Chipotle has reduced the cost of building and maintaining new establishments but still managed to keep the aesthetically pleasing, not-so-fast food ambiance. How does Chipotle Mexican Grill’s competitive strength compare against that of Taco Bell, Qdoba Mexican Grill, and Moe’s Southwest Grill? Chipotle is not as visibly prominent here in the South as it is in other states compared to Qdoba Mexican Grill, but more so than Moe’s Southwestern Grill. In recent months, Chipotle expanded into the Memphis area in the Poplar/I-240 area in a new shopping center near Target and Best Buy, surrounded by a variety of other restaurants and businesses. Chipotle, Qdoba, and Moe’s all strive for market presence by positioning themselves in areas convenient to shopping centers, in strip malls, and near business centers. They are equal in the â€Å"Employment Practices† category as all strive to promote from within and offer strict training and development programs focusing on expanded knowledge through certification processes. The differences that stand out, allowing Chipotle to excel strategically are in Customer Service, Menu Selection, and Quality. Chipotle prides itself on  having a genuine concern for the patron by hiring individuals from all walks of life and et hnicities. Whatever language a customer speaks, or ethnic background they are from, there is probably a Chipotle team member who can connect with them to walk them through the dining experience. Qdoba Mexican Grill and Moe’s Southwestern Grill have attempted to connect through customer service and experience but are not making as strong of a head wave as is Chipotle. There is truly a unique dining experience to talk about at Chipotle that draws patrons back for more. The menu selection at Chipotle consists of the highest quality natural and organic selections from local growers and farmers. Fresh sweet corn, organically grown cilantro, organic chili and pablano peppers, grass-fed beef, and free-range chicken are just a sampling of the examples of quality raw ingredients used by Chipotle Mexican Grill. Through high measurements of sustainability in sourcing of these raw ingredients to construction of each restaurant, Chipotle has easily earned a 10 in this category regardless of the price point associated with the final product. The quality of the food served at Chipotle is always above par. The cooking methods allow flavorful, robust, creations to be made in a short amount of time without damaging the integrity of the raw materials. Through consistent accuracy and quality measures, aesthetically pleasing plating is also displayed with each order, down to the containers in which to-go orders are placed. What does an analysis of the data in case Exhibit 1 reveal about Chipotle’s financial and operating performance? Financial201220112010 Asset Turnover1.6371.5921.637 Inventory Turnover179.4188.6189.7 Liquidity Quick Ratio1.8162.6021.873 Current Ratio2.9253.1833.301 Investments/Shareholders Earnings Per Share8.846.885.76 Profitability Gross Profit Margin27.1%26.0%26.7% Operating Profit Margin16.7%15.4%15.7% Net Profit Margin10.2%9.5%9.7% Return on Capital22.3%20.6%22.1% The inventory turnover ratio shows that they are able to turn over their inventory very quickly. The asset turnover ratio shows that they are able to convert their assets into sales. Their liquidity ratios are good because above 1 is good and above 2 is even better. Their Earnings Per Share show that the company is trending to increase profitability and their shareholders should see an increase in value. The profitability margins have been able to grow over the past years. The financial well being of Chipotle is stable and improving. Unless something drastic occurs, anticipating the rise in revenue and value years from now, a positive future will be in store for Chipotle. Key Strategic Issues Chipotle has many strengths that make it an attractive company but they also have some weaknesses. In recent years, competitors have started offering healthier menu options at lower price points. Taco Bell’s cantina menu is much like the Chipotle brand in which it offers more of a lighter southwestern flare than traditional Mexican dishes. The menu pricing at Chipotle is higher but is due much in part by the use of organic and natural selections, some of which are difficult to obtain in winter months. With difficult growing seasons across the United States, Chipotle may have to choose to change their menu in winter months. With limited menu items and ingredients that have price volatility it may not be a smooth establishment in new states and countries. Competitors are the largest threat to Chipotle. As previously stated, other fast food restaurants are adding lighter fare to their menu at a lower price that Chipotle. With the continued high costs of natural and organic menu o ptions, menu prices may have to change to keep margins stable. Another impact to the bottom line could be rising healthcare costs that may require a shift in employment for many restaurants. Chipotle has multiple opportunities to expand into other states as well as internationally. With locations in the District of Columbia, Canada, the United Kingdom, and France, Chipotle managers should be well versed in the workings of International business management. With expansion into other countries and the continued use of locally grown and raised staples, Chipotle would stand to make substantial profits in countries like  China and India. Adding ingredients indigenous to each local area would promote the brand customers have grown to admire. As restaurants like Taco Bell and On the Border sell their products in grocery stores, Chipotle could follow suite and add profit to their bottom line. Restaurants like Swanky’s Taco Shop have alcohol and beer on the menu, now so does Chipotle in some states. Continuing this growth in other states would be a plus for growth as well.

The Main Engineering Branches

The Main Engineering Branches Engineers apply scientific principles to design or develop structures, equipment, or processes. Engineering encompasses several disciplines. Traditionally, the main branches of engineering are chemical engineering, civil engineering, electrical engineering, and mechanical engineering, but there are many other areas of specialization. Key Takeaways: Branches of Engineering Engineering is a huge discipline. In general, an engineer applies scientific knowledge to solve practical problems and design equipment and processes.Engineering students typically study one of the main branches of engineering: chemical, electrical, civil, and mechanical.Many more disciplines are available, with more described over time. Examples include aerospace engineering and computer engineering. Here is a summary of the main branches of engineering: Acoustical Engineering Engineering concerned with the analysis and control of vibration, particularly sound vibrations. Aerospace Engineering Aerospace engineering deals with aeronautics and astronautic engineering, including the design and analysis of aircraft, satellites,  and spacecraft. Agricultural Engineering This branch of engineering deals with farm machinery and structures, natural resources, bioenergy and farm power systems. Sub-disciplines include food engineering, aquaculture, and bioprocess engineering. Automotive Engineering Automotive engineers are involved in the design, manufacture, and performance of cars and trucks. Biological Engineering Biological engineering is applied biology and medicine. It includes biomedical engineering, biochemical engineering, protein engineering, genetic engineering, and tissue engineering. Biomedical Engineering Biomedical engineering is an interdisciplinary specialty that applies engineering principles to medical and biological problems and systems. This discipline commonly deals with medical therapies, monitoring devices, and diagnostic tools. Chemical Engineering Chemical engineering (CE) applies chemistry to develop new materials and processes to convert materials into useful products. Civil Engineering Civil engineering (CE) is one of the oldest forms of engineering. Civil engineering pertains to the discipline pertaining to the design, construction, analysis, and maintenance of structures, both natural and man-made, including bridge, roads, dams, and buildings. Sub-disciplines of civil engineering may include construction engineering, materials engineering, control engineering, structural engineering, urban engineering, municipal engineering, biomechanics, and surveying. Computer Engineering Computer engineering integrates computer science with electrical engineering to develop and analyze circuits, microprocessors, and computers. Computer engineers tend to focus more on hardware while software engineers traditionally focus on programming and software design. Electrical Engineering Electrical engineering (EE) involves the study and application of electricity and electronics. Some consider computer engineering and software engineering to be subdisciplines of electrical engineering. Electronic engineering, optical engineering, power engineering, control engineering, and telecommunications engineering are EE specialities. Energy Engineering Energy engineering is a multidisciplinary engineering field that integrates aspects of mechanical, chemical, and electrical engineering to address alternative energy, energy efficiency, plant engineering, environmental compliance, and related technologies. Engineering Management Engineering management combines engineering and management principles to develop and assess business practices. These engineers help plan and administrate businesses from their inception through operation. They are involved in product development, design engineering, construction, manufacturing, and marketing. Environmental Engineering Environmental engineering works to prevent or remediate pollution or to maintain or improve the natural environment. This includes water, land, and air resources. Related disciplines are industrial hygiene and environmental engineering law. Industrial Engineering Industrial engineering pertains to the design and study of logistics and industrial resources. Types of industrial engineering include safety engineering, construction engineering, manufacturing engineering, textile engineering, reliability engineering, component engineering, and systems engineering. Manufacturing Engineering Manufacturing engineering designs, studies and develops machines, tool, manufacturing processes, and equipment. Mechanical Engineering Mechanical engineering (ME) may be considered the mother of all engineering branches. Mechanical engineering applies physical principles and materials science to the design, manufacture, and analysis of mechanical systems. Mechatronics Mechatronics combines mechanical engineering and electrical engineering, frequently in the analysis of automated systems. Robotics, avionics, and instrumentation engineering may be considered types of mechatronics. Nanoengineering Nanoengineering is the application of engineering on the vastly miniaturized or nanoscopic scale. Nuclear Engineering Nuclear engineering is the practical application of nuclear processes, such as those used to produce and harness nuclear power. Petroleum Engineering Petroleum engineers apply scientific principles to detect, drill and extract crude oil and natural gas. Types of petroleum engineering includes drilling engineering, reservoir engineering, and production engineering. Structural Engineering Structural engineering pertains to the design and analysis of load-bearing structures and supports. In many cases, this is a subdiscipline of civil engineering, but structural engineering also applies to other structures, such as vehicles and machinery. Vehicle Engineering Engineering pertaining to design, manufacture, and operation of vehicles and their components. Branches of vehicle engineering include naval architecture, automotive engineering, and aerospace engineering. There are many more engineering branches, with more being developed all the time as new technologies develop. Many undergraduates start out seeking degrees in mechanical, chemical, civil, or electrical engineering and develop specializations through internships, employment, and advanced education.

BMW’s Internationalisation Strategy

BMWs Internationalisation Strategy â€Å"Worldwide movement toward economic, financial, trade, and communications integration. Globalization implies opening out beyond local and nationalistic perspectives to a broader outlook of an interconnected and inter-dependent world with free transfer of capital, goods, and services across national frontiers.† Globalization is a process of interface and merger amongst the people, companies, and governments of different states, a process encouraged by international trade and investment and supported by technology. This process has effects on the environment, culture, political structures, economic progress and prosperity. Bayerische Motoren Werke AG (BMW), English: Bavarian Motor Works is a German automobile, motorcycle and engine manufacturing company which was founded in 1916. It also owns and produces the MINI brand, and Rolls-Royce Motor Cars also is under the management of BMW AG. BMW manufactures motorcycles under BMW Motorrad and Husqvarna brands. BMW is known for its performance and luxury vehicles. BMW cars are being assembled in South Africa since 1968, when Praetor Monteerders’ factory was opened in Rosslyn, near Pretoria. To begin with BMW bought shares in the company, before fully buying it out in 1975. As a result the company was named BMW South Africa; this was the first fully owned subsidiary of BMW AG which was established outside Germany. Despite U.S. manufacturers, such as Ford and GM divesting from the country in the 1980s, BMW continued to maintain full ownership of its operations in South Africa. Subsequent to the fall of apartheid in 1994 and the import duties being reduced, BMW South Africa halted manufacturing of the 5-Series and 7-Series. This was done in order to focus on manufacturing of the 3-Series which was to be exported. BMW South Africa’s cars were now being exported to right hand drive countries which included Japan, Australia, New Zealand, the United Kingdom, etc.; this also included the African Saha ra. Since 1997 BMW South Africa had started producing vehicles in left hand drive which were to be exported to Taiwan, the United States, etc. Austria In 1978, BMW took a decision to begin a joint venture with the Austrian company Steyr-Daimler-Puch to design, produce and sell diesel engines. When this joint venture ended in 1982, BMW took over the plant in the Austrian city of Steyr under its own group. Over time the Austrian factory had become the back bone for engine production and R&D. United States of America BMWs Spartanburg plant in South Carolina, USA commenced operation and began producing BMW automobiles for the world market in 1994. A huge success of these automobiles soon led to extensive structural enlargements at the Spartanburg plant. Its capacity was enlarged by adding additional shifts, introducing flexible working-hour models and hiring new employees. Today, the Spartanburg plant is open six days a week, with circa 110 hours a week of production. United Kingdom The BMW Group brought its flagship brand MINI into the European market in 2000. The first models to be introduced were the MINI One and MINI Cooper. In 2002, the sporty MINI Cooper S was launched, as did the MINI One D with diesel engine in 2003. In 2004, the MINI convertible was launched. The origin of the MINI is the Oxford plant in the United Kingdom. It is totally incorporated into the BMW Group production network. The plant and Mini brand were acquired in 1994 with purchase of the Rover Group.

Technology Management Essay Example | Topics and Well Written Essays - 750 words

Technology Management - Essay Example I have discussed various strategies and techniques that can be used to improve the management of technology in a business organization and their impact. Each strategy is given a specific time which if accurately followed will produce some projected results. Technology Management The role of technology in the production industry can never be overlooked. It is clear that the more the use of advanced technology in the industry the better the results. However, the use of technology must be managed appropriately to ensure that it has been used efficiently and that the technology meets the expected results. Hence it is good for a business organization that incorporates technology in production to consider proper management of technology to increase profits and avoid losses. There are several issues of concern that are practices of poor technology management. One of them is having a weak internal technical support (Treat, 2011). Often the technical support is given to the computer experts w ho perform the work in addition to their regular job responsibilities. This causes the expert not to give their full attention to this work and this leads to poor performance. Another aspect is the keeping of older technology for too long. Old methods of technology in production need a lot of repair and fail often. This leads to a high business downtime, where the systems of production are rarely available (Bidgoli, 2010). This means that production time is wasted during repair hence reducing production. Older technology also work slowly and inefficiently hence does less work compared to use of up to date technology. Hence we can conclude that keeping older technology for too long is a poor practice that heavily costs productions. One more issue concerning poor technology management is lack of proper training to the employees (Tesar et al. 2004). Proper understanding of a computer system to the employee will enable them to easily perform the expected operations. When new technology or application is introduced into the organization, proper training of the users is essential for increased productivity. Another very crucial aspect of management of technology is the lack keeping the current software licenses (Harrison & Samson, 2002). If a business organization fails to keep their software licenses current, they greatly miss out on critical software updates. This also hinders access to technical support that would expose the users to new ideas and features and this holds back people from being as productive as possible. There are several strategies and techniques that can be used to improve technology management. One of it is to keep the users well trained on all the operations of technology. Training should not be done only when the user in been introduced to the technology, but should be frequently done so as to perfect the users knowledge and expertise on the use of technology. Another very effective technique is to put in place a strong internal technical sup port team. This team should be completely dedicated to technical operations support and research and should not have any other responsibilities. This empowers the team to concentrate on the use of technology in the most efficient way to increase production. Use of a good data backup is critical in good technology management. This technique ensures regular data backup to all business related information. Good policies and tools to manage backup of information regularly should be established. This ensures that even if the